Dead Obies
Montréal On Lock


Ad campaign in collaboration with music label Bonsound and Frenglish speaking rap band Dead Obies. The idea is dead simple: plaster lyrics from their songs explicitly referencing some neighborhoods and streets at said locations.

Formerly used on Montreal streets signs and historically tied to the tensions between French and English in the city, Feedtype’s Hochelaga was an obvious choice to typeset and bring these lyrics back into the city.

© 2020 
Philippe Dionne Bussières
Have a pleasant day