Den
Identity work for Den, a brand born from a DIY spirit offering architectural plans and ready-to-assemble cabin kits to help build an affordable and beautiful space in nature, little to zero experience required.
The brand identity, from the name to the packaging, was built from a down-to-earth approach that reflects the essence of the product: bold self-assurance, thoughtfully considered space, and pragmatic visuals.
The guide makes extensive use of the no-nonsense graphic system and comes full circle with the initial visual inspiration for the project.