Karakter

Communication campaign for Karakter on the occasion of Milan Design Week 2024 under the creative direction of Apartamento Studios.

Every year, the illustrious event poses the question: how does a brand show up on the world stage and secure its rightful place among design legends and rising newcomers alike? With its unique catalogue of re-edited iconic pieces from the previous century and just-released designs from contemporary creatives, Karakter presented great material to leverage into an ownable solution.

Building on the existing brand foundations, we layered expressive visuals to form a distinctive voice, cohesive throughout all event communications. While hand-lettering highlights and honours the names of the creatives who embody Karakter, the color photo treatment hints at the idea of archival material and steers it towards a contemporary look. Dynamic, open layouts make space for conversations and bring the editorial content to life.