V-ZUG

Creative consultancy for V-ZUG, a trusted purveyor of home appliances, rooted in Switzerland since 1913.

As part of the team at Apartamento Studios, we helped steer and develop the global visual direction into a sharp, inviting brand. With a strong editorial perspective, we broadened the company’s horizon through a carefully chosen network of world-class creators, from photographers to object designers by way of Michelin-starred legends.

Overseeing the brand’s many touchpoints across global markets, we helped maintain consistency and streamline communications at all levels: ads and campaigns, design fairs, editorial publications, as well as pragmatic sales tools and internal documents. 

Over two years, my daily involvement as a senior designer has included concepts, design, production, and guidelines.